Conway flooring

About Us

Managing Director Byron Conway has more than 12 years of experience in the flooring and decking industry.
He started off in manufacturing and sales of solid hardwood flooring for Bedson Timbers, before being involved in the Inovar Group for 9 years in residential and large scale commercial sites doing flooring and decking installations. Conway Flooring and Decking sources, supplies and installs flooring and decking products to suit all client requirements and budgets. We also focus on turnkey solutions – from design and implementation to construction and completion.

Relationships are our main focus. We will go out of our way to ensure customer satisfaction on all our projects.
Our vision at Conway Flooring and Decking is to create a sustainable living, working, and commercial spaces that push architectural and design boundaries while respecting and incorporating the environment.

The Conway Flooring and Decking mission is to successfully complete all projects to the ultimate satisfaction of our clients and partners, within the budget, on time, every time.

​We Offer

  • A written warranty on all ranges
  • We have outlived our original warranties
  • All flooring we supply comes with a written 10-25 year surface wear warranty. This is an internationally recognized written and recorder warranty.
  • All installations come with a 2-year warranty.
  • Our products have been used in South Africa for over 22 years. So you can be assured they will live up to expectations.
  • We keep abreast of current design trends and ongoing product development and improvements
  • Our integrity is fundamental to our business and can be validated by the list of satisfied customers.
  • We are an owner-managed company and either one of the directors will be on site.
  • By using a hands-on approach, you can be assured of the best quality workmanship on every site

Our Products 

Engineered Wood Flooring
Vinyl Flooring
Laminate Flooring
Solid Wood and Parquet
Timber Staircase
Timber Decking
Composite Decking
Timber Screens
Maintenance and Renovations

Green Policy

Conway Floor decorative laminate flooring is made of raw materials from renewable resources using wood waste for the substrate from hardwood forests which are under strict forest management control or what we call 'plantation' forests. This eliminates the need to extract wood from natural forests, thus making Conway Floor a natural product that is environmentally friendly and totally biodegradable. The design layer is reproduced, by taking a photo of the real timber, using sophisticated technology. Wood decors are reproduced to look like the original timber and give you that true-to-life wood look and feel without having to exploit our natural forests.

Conway Floor's completely sealed non-porous surface does not allow the breeding of dust mites or micro-organisms, unlike some other floor covering materials. This creates a healthier environment for our little ones. All these superb qualities make Conway Floor the best option available today when it comes to selecting a floor covering material, whether it is for your home sweet home or for your business premises or office. In addition, Conway Floor has also been recognised by the Singapore Environment Council as a Green Product or Eco-Friendly Product that meets stringent environmental regulations, proving that a good quality product can also be environmentally friendly at the same time.Conway Floor – Peace of Mind. All over.


We have worked with leading contractors, developers , designers and architects.

Grinaker LTA – Building East
The Aurora’s – Umhlanga, KZN
24 Residential units (Woodline Parquetry - solid engineered wood)

Grinaker LTA - Building Inland
32 Residential units (Laminate)

Site Architects / KNS Construction
Genesis – Fairmount, JHB
67 Residential units (Laminate)

Houghton Estate / Tri-colt Quantity
Surveyors / Gothic Constuction
Apartments - Over 6000m2 composite, solid decking and solid wood ooring.

Stef Stocks / AMA Architects
Atholl Towers - JHB
730m2 composite decking

Stef Stocks / AMA Architects
Sandton Skye -JHB
800m2 wood decking and balustrades

Growthpoint / AMA architects
Growthpoint head oces (decking)
1 Sandton Drive

Gothic Constuction / AMA architects
Pergolas at 1 Sandton Drive and
Houghton Estate

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Operating Areas

The specialist distributor network consists of 28 outlets throughout South Africa and across the border, selling both Inovar Floor and Finfloor with a further 43 flooring outlets that sell, supply and install the Finfloor brand/product.

Contact Details


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